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Technology

Research, reporting and analysis about residential real estate technology and proptech trends, companies, products and leaders.

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Notes from Tech’s Horizon

The newest technologies will have significant impacts on culture and business. This article serves as a brief digest of the emerging trends, insights and major themes from the tech track of the 2023 SXSW event.
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Why doesn’t the discount brokerage model catch on in the US?

One of the most high-profile U.S. discount brokerage flameouts in recent years was Purplebricks, the U.K.-based startup that launched in 2014. The company raised $239 million to launch and expand in the US with a significant TV and digital ad spends but ended up exiting the country by September 2019. This article dives into the Purplebricks’ failure and includes a recorded video interview with Purplebricks’ former US CEO.
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