Brokerage

Research, reporting and analysis about residential real estate brokerage trends, companies, business models and leaders.

Articles

Diving into real estate agent demographics

Every year, the National Association of Realtors surveys its membership on a variety of demographic and business characteristics and publishes the results in the NAR Member Profile. This article provides an overview of some of the key demographics the profile reveals.

The mortgage lock-in effect + geography

The mortgage lock-in effect varies geographically for the simple reason that more recent mortgage loans exist in areas with stronger home sales. This article explores how the lock-in effect varies by geography.

Howard Hanna tests opting out of IDX

Howard Hanna is testing a strategy to generate more leads from its listings online by opting out of IDX in one of its markets. This article provides a brief overview of the strategy and reveals some initial results.

Brokerage

Inside the innovative business model of fast-growing brokerage Jason Mitchell Group

Jason Mitchell Group, the U.S.’s third-fastest-growing brokerage, has an innovative business-to-business lead referral model that could catapult it into one of the nation’s largest companies. This article dives into its business model.

Rethinking the term ‘independent brokerage’

T3 Sixty does not identify independent brokerages in its Real Estate Almanac rankings or consider them separately for its industry research and analysis. Here’s why.

Brokerage

A digest of the trend of brokerage concentration

The 2023 Mega 1000 reveals how production continues to concentrate among the nation’s largest brokerages. This article presents a digest of the data behind that trend.

Brokerage

VIDEO: Inside the 2023 Mega 1000

The Mega 1000 provides countless data and information to help industry leaders digest where the industry is and is heading. In this video presentation, T3 Sixty provides an overview of the 2023 report and dives into some of the key takeaways from the sixth annual release.

Brokerage

Exploring Douglas Elliman Real Estate’s luxury focus

Among the U.S.’s five largest brokerages, Douglas Elliman Realty recorded the highest 2022 average sales price by far. In this post, readers will gain insight into the brokerage’s philosophy and approach in a video interview with CEO Scott Durkin.

Inside the 2023 Tech 200

To shed more light on the release and the process for building the 2023 Tech 200, Travis Saxton, head of T3’s technology consulting division, and Paul Hagey, T3 Sixty’s editor-in-chief, curated a conversation about its development. This article presents a video recording and additional key details of the release.

Why doesn’t the discount brokerage model catch on in the US?

One of the most high-profile U.S. discount brokerage flameouts in recent years was Purplebricks, the U.K.-based startup that launched in 2014. The company raised $239 million to launch and expand in the US with a significant TV and digital ad spends but ended up exiting the country by September 2019. This article dives into the Purplebricks’ failure and includes a recorded video interview with Purplebricks’ former US CEO.

Exploring the future of the discount brokerage model

The concept of a discount brokerage -- in which brokerages offer services to real estate buyers and sellers for less than the predominant commission-based model -- has existed for decades in the real estate space. This article provides a brief overview of where this model has been and where it may be headed.

The real estate market heading into 2023

The real estate market has undoubtedly slowed. As the end of 2022 approaches, this article explores the market features to expect in 2023.

Brokerage

Inside HomeServices of America

In this 2023 Swanepoel Trends Report chapter digest, we present a high-level synopsis of the industry’s most profitable, national real estate brokerage company: HomeServices of America.

Brokerage

3 compelling real estate companies

In this 2023 Swanepoel Trends Report chapter digest, we present a high-level synopsis of three compelling real estate companies: At World Properties, Peerage Realty Partners and Place.

2023 STR Excerpt: Evaluating Real Estate’s Compensation Structure and Its Future

The long-established compensation structure that undergirds the American real estate brokerage industry is facing unprecedented scrutiny from DOJ and FTC investigations and challenges from several high-profile, class-action antitrust lawsuits

The T3 Brokerage Technology Profile

To accurately and effectively evaluate their technology strategy and approach, brokerages need to understand how technology fits their goals, vision, branding and more. This is why T3 Sixty developed the T3 Brokerage Technology Profile, outlined in this article.

VIDEO: 2022 State of the Real Estate Industry

Watch Stefan Swanepoel and Jack Miller discuss some of the biggest trends shaping the industry and provide a preview of the 2023 Swanepoel Trends Report.

The future of digital payments in real estate

A new breed of digital payment apps is helping brokerages offer and facilitate digital payments to address the many needs they have for transferring money. These apps are streamlining and simplifying this process for the companies, their agents and consumers. This article provides more details on the trend and lists three notable companies in the space.

Brokerage

Leading in a shifting real estate market: 12 battle-tested tips

Real estate leaders can find success, uncover new opportunities and even get stronger in a more “challenging” market, with smart, careful adjustments and business discipline. This article shares 12 approaches leaders can apply to successfully adapt.

Evaluating the brokerage persistent, daunting technology challenge

In this video, Michael Phelan, T3 Sixty vice president of marketing and technology, and Paul Hagey, T3 Sixty editor-in-chief, discuss the brokerage technology challenge that the recent RE/MAX announcement illustrates.

3 homerun technologies brokerages can provide their agents

In T3 Sixty's work with brokers and agents, three technology categories have become apparent that brokerages find they can significantly improve the efficiency and efficacy of their and their agents' efforts. This article highlights these categories.