2023 Swanepoel
Trends Report

This multiple-chapter, 250-page report dives deep into the real estate industry’s most impactful shifts and trends, offering leaders like you the intel you need to plan for the future of your business.

This year, we are offering a new way to access the 2023 Swanepoel Trends Report. Below, choose between digital-only reports or digital-and-print packages for your team.

Features And Benefits

What to expect

Every year since 2006, T3 Sixty — the leading consultancy for the residential real estate brokerage industry — has published the Swanepoel Trends Report, the definitive analysis of the most impactful trends shaping the industry.
Comprehensive and Original

Over 200 pages of meaningful, concise analysis of the most significant residential real estate brokerage industry trends, companies and data. Not available anywhere else.

No Bias, No Doctored Data

Every chapter is meticulously researched and peer-reviewed so you can trust the data, framing and analysis.

Brand-New Topics

Entirely new research every year on the industry developments you need to prepare for you as you plan the future of your business.

Our Guarantee

There is no other report that provides more information, more analysis, and more detail on the trends impacting residential real estate. We guarantee it or your money back.

Savings on Bulk Orders

Save on each copy when you purchase the Swanepoel Trends Report for your team. Bulk discounts are automatically calculated in the checkout process.

Instant Digital Access

Digital access to the report is available now! Purchase and begin reading immediately. Print copies ship within one week upon ordering.

For 2023: Early Digital Access

For the first time ever, the latest Swanepoel Trends Report was released digitally in November – giving readers the chance to reference the in-depth analysis and insight during their 2023 strategic planning sessions. 


This Year's Trends: 2023

Each edition of the Swanepoel Trends Report is unique and provides a thorough analysis of the biggest trends shaping the industry for the next 18 to 24 months. The focus of the report is on how these trends impact brokers, team leaders, MLS and association leaders, and industry executives. 

Trend 10 - 
Compelling Real Estate Brokerage Industry Stats
Beyond the frequently released housing data, there are an array of statistics that get much less attention but help uncover key factors and elements in the world of the residential real estate brokerage industry. This chapter brings some of these data and stats together in one place for a convenient, insightful review.
Trend 9 - 
Analyzing the American Dream
Owning a home has come to define American life and is the foundation of the residential real estate brokerage industry. This chapter explores the structure of American homeownership and some of the research, data and studies that reveal the impact homeownership has on individuals, families and communities.
Trend 8 - 
7 Compelling Real Estate Companies
The residential real estate space is full of innovative, compelling companies who are betting on big ideas and leveraging technology and capital to serve brokers, agents and consumers in new ways. This chapter provides a brief snapshot of seven of these companies.
Trend 7 - 
The 2023 Real Estate Brokerage Talent Playbook
Talented employees are the bedrock of strong, nimble, growing real estate companies. This chapter provides a detailed overview of where the real estate brokerage talent market is now, where it’s headed and how to best navigate it.
Trend 6 - 
How to Seize the 2023 Brokerage Technology Dream
As the market turns and a future with fiercer competition and fewer deals looms, business fundamentals, like technology, become more critical. This chapter provides a framework for brokerages to evaluate and refocus technology strategies to maximize and align with their business models, brands and long-term goals.
Trend 5 - 
Opendoor: Silicon Valley’s Big Real Estate Bet
Opendoor entered the real estate industry with a bold vision to make real estate transactions simpler, more efficient, certain and faster for consumers. Over the past few years, the company has experienced rapid growth and expanded its offerings. This chapter takes a closer look at Opendoor, its place in the real estate market and where it is headed.
Trend 4 - 
Inside the Nation’s Largest Most Profitable Brokerage Company
HomeServices of America has operated a scaled, national, integrated vision for real estate for a quarter of a century. While execution excellence has helped it become the nation’s most profitable national real estate brokerage company, it tends to operate quietly. This chapter explores its bold, integrated model for real estate, its structure and the transformation now happening to help it achieve its founding vision.
Trend 3 - 
Investigating the Increasing Presence of Single-Family Home Investors
Larger, institutional investors are beginning to operate in short-term rentals and single-family homes built specifically to rent out. While still a small part of the landscape, their presence could begin to influence housing to a greater degree as their activity picks up. This chapter provides data, context and some analysis for this investment activity.
Trend 2 - 
The Future of MLS
This chapter chronicles the current setup of the MLS system, some of the challenges it faces and how it is beginning to evolve from a set of independent systems guided primarily by Realtor association volunteers to a more interconnected network of collaborating MLSs guided by business-minded boards.
Trend 1 - 
Evaluating Real Estate’s Compensation Structure and Its Future
The US government and multiple courts are carefully scrutinizing a core foundation of the real estate brokerage industry: how its participants primarily get paid. The outcomes remain uncertain. This chapter provides details on how the current structure could change and some of the potential impacts.

Announcing This Year's Most Compelling Trends

Get a sneak peek of the 2023 Swanepoel Trends Report in these webinars featuring Stefan Swanepoel, Jack Miller and Paul Hagey.


This year, we are offering a new way to access the 2023 Swanepoel Trends Report. Below, choose between the digital-only report or the digital-and-print package.

Frequently asked questions

We want to make the report accessible and sustainable for all. The best way to do this is by digitizing the reports and offering easy, 24/7 online access to our readers.

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Publication Pricing
Save when you purchase bulk copies of the 2023 STR.
  • 1 digital license: $200.00/report
  • 2-5 digital licenses: $180.00/report
  • 6-20 digital licenses: $160.00/report
  • 21-50 digital licenses: $140.00/report
  • 51+ digital licenses: $120.00/report
To receive a print copy, select the Digital + Print package to the left. Print reports are available for $30 per copy.
Digital Access

Digital access to the 2023 Swanepoel Trends Report is now live on

Print Distribution

Printed reports are now shipping.

If, after reading the report you did not learn anything new, you can take us up on our 100% money-back guarantee.
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