2023 Swanepoel
Trends Report

This multiple-chapter, 200-page report dives deep into the real estate industry’s most impactful shifts and trends, offering leaders like you the intel you need to plan for the future of your business.

Features And Benefits

What to expect

Every year since 2006, T3 Sixty — the leading consultancy for the residential real estate brokerage industry — has published the Swanepoel Trends Report, the definitive analysis of the most impactful trends shaping the industry.
Comprehensive and Original

Over 200 pages of meaningful, concise analysis of the most significant residential real estate brokerage industry trends, companies and data. Not available anywhere else.

No Bias, No Doctored Data

Every chapter is meticulously researched and peer-reviewed so you can trust the data, framing and analysis.

Brand-New Topics

Entirely new research every year on the industry developments you need to prepare for you as you plan the future of your business.

Our Guarantee

There is no other report that provides more information, more analysis, and more detail on the trends impacting residential real estate. We guarantee it or your money back.

Savings on Preorder Copies

Save $20 per copy by purchasing the Swanepoel Trends Report for your team before November 7, 2022.

Early Digital Access

Start reading earlier than anyone else, with instant digital access available on November 7, 2022. Print copies will begin shipping December 5, 2022.

For 2023: Early Digital Access

The 2023 Swanepoel Trends Report will be released digitally this November, giving readers the opportunity to reference the in-depth analysis and insight for their 2023 strategic planning sessions. Digital access is available on November 7, and print copies will begin shipping December 5.


This Year's Trends: 2023

Each edition of the Swanepoel Trends Report is unique and provides a thorough analysis of the biggest trends shaping the industry for the next 18 to 24 months. The focus of the report is on how these trends impact brokers, team leaders, MLS and association leaders, and industry executives. 

Check back periodically for additional information on each of the trends included in the report. All trends will be shared in early November.

Trend 09 - 
The Impact of New Construction
A years-long relatively low level of new home construction has significantly contributed to the industry’s years-long inventory shortage. This imbalance significantly contributes to a shortage of homes for sale, which greatly impacts real estate activity and has been a major factor in the sustained upward surge in prices. This chapter dives into the homebuilding industry, how it operates and its role in the current housing inventory shortage.
Trend 08 - 
The Residential Real Estate Media Landscape
As the residential real estate brokerage industry matures from the high-flying tech startup era that encompassed the last decade, media coverage has broadened as new players have emerged to cover it, and, increasingly, the verticals that surround it, such as mortgage, homebuilding and renting. These media companies track the industry’s big changes and dynamic evolution in real time and serve as the leading distribution, advertising channels and conversation hubs for the industry. This chapter catalogs the landscape and dives into the largest media companies in the space.
Trend 07 - 
Branch Manager Magic and How to Find It
As brokerages get bigger and more sophisticated, the branch manager role is becoming even more vital than ever, and great branch managers are difficult to find and harder to keep. Branch managers are responsible for many key responsibilities including recruiting, retention and overall sales growth. This chapter provides a deep dive into their role, how to find talented branch managers, which remain key to navigating growth and maximizing profits.
Trend 06 - 
The Technology Consolidation Wave
Technology acquisitions are occurring at a frenzied pace in the residential real estate brokerage industry. It has become difficult to keep track of who owns whom and which big companies have new owners. In some cases, large brokerage companies have acquired tech firms; in others, private equity has purchased well-known products. Regardless, the significant technology acquisition spree is reshaping the industry. This chapter outlines the trend and its implications.
Trend 05 - 
CoStar Group: Inside Residential Real Estate’s New Heavyweight
The residential real estate brokerage industry gained a significant new player when CoStar Group (Nasdaq: CSGP), the dominant commercial and multifamily real estate marketing and portal operator, acquired Homesnap and The aggressive, well-operated giant has plans, and the resources and experience, to create a residential real estate sales marketplace that rivals Zillow and This chapter analyzes the company’s key components, how it operates and its dive into the residential real estate industry.
Trend 04 - 
Real Estate and the Great Reshuffling
The pandemic affected many areas of work and social life as more people took advantage of remote work arrangements and in general spent more time at home. Early evidence indicates where people are choosing to live and the amenities that they desire in a home have changed, especially as working from home becomes more mainstream. This chapter explores these changes, referred to by many as the Great Reshuffling, and how they are influencing today’s housing market.
Trend 03 - 
The Real Estate Financing Revolution
The innovative real estate transaction financing iBuying introduced has expanded into a financing revolution, with many companies rapidly and independently converging on a similar goal of a streamlined, all-encompassing digital transaction and full-spectrum home services model. This chapter provides a big-picture view of the developments, where they appear headed and more details on this dynamic, rapidly evolving trend we’re calling AltFin, short for alternative financing.
Trend 02 - 
Private Equity’s Real Estate Rising
Private equity has played a significant role in the recent explosion of acquisitions and development in the residential real estate brokerage industry. These sophisticated investors, like those from Wall Street and venture capital, are placing big bets and reshaping the industry in real time. This chapter explores the world of private equity and its growing influence in residential real estate.
Trend 01 - 
The Accelerating Transformation
By forcing the adoption of new technology and habits, Covid-19 accelerated the real estate industry’s evolution, catapulting it into a new era. The shift toward a new stage fits a the innovation framework T3 Sixty developed to analyze and describe the industry’s long-term evolution and development. This chapter analyzes the shift and outlines what to expect in Stage 10, which began in the last year.


This year, we are offering a new way to access the 2023 Swanepoel Trends Report. Below, choose between digital-only reports or digital-and-print packages.

Preorder pricing ends Nov 7, 2022. Buy now to secure the best price on your reports.

Frequently asked questions

We want to make the report accessible and sustainable for all. The best way to do this is by digitizing the reports and offering easy, 24/7 online access to our readers.

Pre-publication Reserve Pricing
Available before November 7th. This includes tiered savings based on quantity. See the schedule for the available pricing per report.
  • 1 report license: $180.00/report
  • 2-5 report licenses: $160.00/report
  • 6-20 report licenses: $140.00/report
  • 21-50 report licenses: $120.00/report
  • 51+ report licenses: $100.00/report
Publication Pricing
Pricing after November 7th.
  • 1 report license: $200.00/report
  • 2-5 report licenses: $180.00/report
  • 6-20 report licenses: $160.00/report
  • 21-50 report licenses: $140.00/report
  • 51+ report licenses: $120.00/report
Complimentary Addition
Each order includes 24/7 digital access to the 2023 Swanepoel Trends Report. In addition, one year of complimentary digital access to the 2022 and 2021 Swanepoel Trends Reports is included with each 2023 preorder.

Print License
Print editions are available as an add-on to each purchase of the digital edition. If you would like to add a print copy, select the digital + print option to the left.
Digital Access
Digital access to the 2023 Swanepoel Trends Report will be available on November 7, 2022 (at
Print Distribution
Printed reports will ship on December 5, 2022.
If, after reading the report you did not learn anything new, you can take us up on our 100% money-back guarantee.
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