2024 Swanepoel Trends Report

This annual 200-page report provides industry leaders with the key strategic research and analysis they need to adapt and thrive in 2024 and beyond

Swanepoel Trends Report


The Swanepoel Trends Report is an annual publication from T3 Sixty, a leading real estate consulting and analytics firm. The report provides leaders with deep strategic analysis, insight and tools to help them adapt to and leverage the biggest changes shaping the industry.

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Inside the 2024 Edition

Every year since 2006, T3 Sixty — the leading consultancy for the residential real estate brokerage industry — has published the Swanepoel Trends Report.

A Model to Refine Strategic Differentiation for Brokerages


As the real estate industry gets bigger, more complicated and, in many cases, less profitable, brokerages of all sizes need to scrutinize their strategic approach and invest in clear strategic differentiation. This chapter provides a detailed framework for doing so.

Preparing for a Restructured Compensation Framework


The significant regulatory and legal scrutiny facing the industry’s compensation structure requires that all participants prepare for a future in which buyer broker compensation is decoupled from listing broker compensation. This chapter details specific ways brokerages, MLSs and Realtor associations and agents can prepare now.

Developing a Smart Tech Strategy


Technology has become a commodity for real estate brokerages and teams. However, the strategy firms apply to their use of technology is the key differentiator, the line between growth, efficiency and profitability and high costs, complicated workflows and challenged balance sheets. This chapter provides clear framework real estate leaders can apply to make the smartest strategic decisions possible related to technology.

Real Estate's Essential Strategic Guide


Real estate leaders have used the Swanepoel Trends Report for nearly two decades to deeply understand the industry's biggest trends and how to strategically leverage them to adapt and grow. The T3 Trends subscription service provides that analysis at leaders' fingertips, along with exclusive market research and data and real-time strategic analysis of the industry's biggest, most important and impactful developments.

Moving forward, getting access to trends research online, at your home, or office will be easy. With the T3 Trends subscription, you pick how many members of your team you want to provide access and we'll take care of the rest.

Retail price for the T3 Trends subscription that includes a print and digital access is $360/license.

T3 Trends Subscription
Quantity 1

Featuring the 2024
Swanepoel Trends Reports
$ 360 Per License Per Year
  • Quantity 1 - Individual Account
  • Access T3 Sixty's research library
  • 2024 STR digital access
  • 2024 STR print mailed
  • Bulk Savings

T3 Trends Subscription
Quantity 2-24

Featuring the 2024
Swanepoel Trends Reports
$360
$ 330 Per License Per Year
  • Quantity 2-24 - Group Account
  • Access T3 Sixty's research library
  • 2024 STR digital access
  • 2024 STR print mailed
  • Bulk Savings ($30/license)
Popular

T3 Trends Subscription
Quantity 25+

Featuring the 2024
Swanepoel Trends Reports
$360
$ 300 Per License Per Year
  • Quantity 25+ - Group Account
  • Access T3 Sixty's research library
  • 2024 STR digital access
  • 2024 STR print mailed
  • Bulk Savings ($60/license)

Pricing will be updated in September when the 2025 print Swanepoel Trends Report is launched.

Work with Brokerage and Team Consulting to:

FAQs

We want to make the report accessible and sustainable for all. The best way to do this is by digitizing the reports and offering easy, 24/7 online access to our readers.

Print reports are shipped in December.

While Visa, Mastercard or American Express credit cards are preferred, invoices can be generated separately.