Insight

Analysis of the significant trends, innovative companies, and leaders shaping the industry's future

Current Edition

September 2023

2024 Swanepoel Trends Report launch, agent demographics + the mortgage lock – in effect by geography

In this edition of Insight, we announce the launch of the 2024 Swanepoel Trends Report. The annual 220-page study analyzes the biggest trends shaping the residential real estate brokerage industry and provides leaders with an invaluable strategic resource to adapt and thrive. Next up, we dive into the 2023…

T3 Sixty

Earlier Monthly Editions

October 2022

MLS Innovation, the T3 Brokerage Tech Profile + a deeper look at homeownership

A conversation with the leaders pushing MLS innovation forward, a breakout of the 2023 STR chapter “Achieving the 2023 Brokerage Technology Dream” and comparing homeownership rates with various demographic profiles….

T3 Sixty

September 2022

Homeownership details, the T3 Brokerage Tech Profile + exploring new MLS models

Behind some of the changes in U.S. homeownership, the critical way brokerages should evaluate their technology strategy + new ways MLSs are looking to make money….

T3 Sixty

August 2022

State of the industry, market-proof hiring strategies + changes to digital marketing

This edition provides an overview of where the industry is and where it is heading, outlines some market-proof strategies to achieve hiring success and the critical changes coming to digital marketing that will fundamentally change real estate lead generation….

T3 Sixty

July 2022

Battle-tested tips for a shifting market, the geography of investor-owned homes + diversity hiring

How to lead in a shifting real estate market, how investors are disparately impacting communities by geography, the network effect hiring strategy to increase diversity and why big technology bets sometimes do not work out….

T3 Sixty

June 2022

MLS expansion in Tennessee, future of real estate data standards + homebuyer demand

How Tennessee’s largest MLS is expanding in innovative, strategic ways, where real estate industry data standards are now and where they’re headed and a new tool to assess homebuyer demand….

T3 Sixty