One of the most high-profile U.S. discount brokerage flameouts in recent years was Purplebricks, the U.K.-based startup that launched in 2014. The company raised $239 million to launch and expand in the US with a significant TV and digital ad spends but ended up exiting the country by September 2019. This article dives into the Purplebricks’ failure and includes a recorded video interview with Purplebricks’ former US CEO.