February 2021

An analysis of the significant presence of public companies in real estate, details behind T3 Sixty’s latest scorecards for MLSs and local Realtor associations and a blueprint for how brokerages can recruit the best agents in town.

The residential real estate brokerage industry is rapidly maturing, and nothing indicates this like the growing wave of companies within the ecosystem going public. The public markets provide resources and access to capital that increases the stakes and competitive firepower needed for firms to operate growing, sustainable businesses.
This article covers the proven perspective and strategies for brokerages to recruit top producing agents. The successful formula involves a mix of understanding agent personas and archetypes, and then employing a strategy that leverages these for a particular market and brokerage.
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