Redfin expands program to let consumers tour homes without an agent

Redfin has expanded Redfin Direct, in which the company makes empty homes it has listed available for consumers to tour without an agent from 8 a.m. to 8 p.m., from 13 markets to 22 markets. The company partnered with security giant ADT to enable this; ADT will monitor homes in the program to ensure the homes’ security by sending listing agents alters when doors are open or closed and if one experiences unauthorized access. The industry’s tech-enabled future marches quickly forward with features like this. Agents are critical to a successful transaction but how they support clients will shift and adapt as innovations like this one from Redfin appear and take root.