Realogy shutters Climb

Climb was a fresh, new brand but had a big uphill “climb” to achieve national prominence in an industry already saturated with an abundance of real estate brands. The shuttering reflects Realogy’s need to focus its operations as it responds to competition and changing business models. Real estate, in general, is rapidly growing up from a mom-and-pop industry into a sophisticated business where viability, profitability, and return on investment increasingly drive decisions, as they should.