Ohio’s largest MLS eliminates ‘Coming Soon’ status

MLS Now, which serves 13,800 subscribers in Ohio and West Virginia, is eliminating the “Coming Soon” status for listings as it found a significant portion of agents using the status primarily to market, and sell, listings before they went officially active in the MLS. This practice of marketing homes to encourage exclusivity, which the Clear Cooperation Policy aimed to curb, is still rife in many markets. Exclusivity persists, however, with agents using the office exclusive provision of the policy, and by agents making listings live in the MLS on Friday, but waiting until Monday to mark as active, which complies with the policy’s rules. MLSs will have to continue to monitor this premarketing activity and tweak their rules accordingly.