HomeServices of America sunsets Real Living brand

HomeServices of America is ending use of the Real Living real estate brand it took on in 2012, when it acquired a controlling interest in it and the Prudential Real Estate brand. In an email and video to Real Living franchisees obtained by Inman, Real Living CEO Allan Dalton said that the brands inability to realize growth caused the company to make the decision to sunset the brand. For years, HomeServices of America had been actively working to transition Real Living affiliates to the Berkshire Hathaway HomeServices brand, which it introduced in 2013. Founded in 2002, the Real Living brand had over 2,800 agents who did over 28,000 transactions in 2020, making it the nation’s 19th largest brand by transaction sides that year, according to the Real Estate Almanac.