CoStar relaunches

CoStar Group has merged Homesnap into, and relaunched the latter portal as its real estate retail marketplace. The move establishes CoStar’s play as a competitor in the real estate portal space. It will compete by focusing on advertising properties, rather than agents, says CEO Andy Florance. It will feature listing agents prominently with each listing. The firm has not announced how agents will be able to advertise on yet, but its well-trod playbook provides a potential playbook. See the 2022 Swanepoel Trends Report chapter on CoStar Group: “Inside Residential Real Estate’s New Heavyweight.”