It is time for the real estate industry to take Wayne Gretzky’s often repeated advice to heart… Skate to where the puck is going to be. As an industry, we need to skate to where the consumer is going to be. If we’ve learned anything in the 21st century, it is that consumers migrate to accurate, timely information that is conveniently delivered

The established priorities for the brokerage community are alive and well―recruit, retain, and list. And in the process the primary players—brokers, agents, and MLSs—remain in place. But more than ever before, today’s consumers, whether they are Gen X, Gen Y, Baby Boomers, or Millennials, are initiating the process as they research properties. And they are often expanding their search to include lenders, media companies, technology companies, and any other source that returns relevant information to them before engaging the assistance of an agent.