One of the most significant developments within the residential real estate brokerage model landscape has been the rise of what T3 Sixty calls the national brokerage platform: brokerages built to scale quickly by leveraging a single national brand and platform, with streamlined
expenses and a focus on organic growth. This chapter profiles how The Real Brokerage leveraged this trend to become the nation’s fifth largest brokerage within a decade of launch.
Total Pages: 36
Published 2025
The Rise of the National Brokerage Platform
Trend 3
One of the most significant developments within the residential real estate brokerage model landscape has been the rise of what T3 Sixty calls the national brokerage platform: brokerages built to scale quickly by leveraging a single national brand and platform, with streamlined
expenses and a focus on organic growth. This chapter profiles how The Real Brokerage leveraged this trend to become the nation’s fifth largest brokerage within a decade of launch.
Published 2025
Total Pages: 36
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