Large brokerage companies have leveraged mortgage lending to buoy their businesses for decades. With Rocket’s acquisition of Redfin, the industry now has a significant mortgage company looking to strengthen its real estate business with a top 10 brokerage. In doing so, it aims to develop a direct-to-consumer comprehensive real estate transaction experience that marries a major portal with brokerage and in-house mortgage, a strategy Zillow Group is also pursuing. This chapter provides details on this growing trend and some of the implications for industry leaders.