Opendoor entered the real estate industry with a bold vision to make real estate transactions simpler, more efficient, certain and faster for consumers. Founded in 2014, the company introduced iBuying by purchasing homes for cash and reselling them, and is now the category’s largest player. Over the past few years, the company has experienced rapid growth and expanded its offerings. This chapter takes a closer look at Opendoor, its place in the real estate market and where it is headed.