Brand Recognition, National Reach, Critical Mass – The Race is On

Trend 07
Companies that don’t reach critical mass, the equilibrium point where growth becomes self-perpetuating, will struggle and often disappear, while those that gain that “magical” level usually become market leaders, very profitable and household brands.

Total Pages: 16
Published 2020

Brand Recognition, National Reach, Critical Mass – The Race is On

Trend 07
Companies that don’t reach critical mass, the equilibrium point where growth becomes self-perpetuating, will struggle and often disappear, while those that gain that “magical” level usually become market leaders, very profitable and household brands.
Published 2020
Total Pages: 16
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