Technology acquisitions are occurring at a frenzied pace in the residential real estate brokerage industry. It has become difficult to keep track of who owns whom and which big companies have new owners. In some cases, large brokerage companies have acquired tech firms; in others, private equity has purchased well-known products. Regardless, the significant technology acquisition spree is reshaping the industry. This chapter outlines the trend and its implications.
Technology acquisitions are occurring at a frenzied pace in the residential real estate brokerage industry. It has become difficult to keep track of who owns whom and which big companies have new owners. In some cases, large brokerage companies have acquired tech firms; in others, private equity has purchased well-known products. Regardless, the significant technology acquisition spree is reshaping the industry. This chapter outlines the trend and its implications.
Published 2022
Total Pages: 18
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