T3 Insight

@properties national franchise play, how to recruit and hiring secrets

Articles in this Edition

In this edition of T3 Insight, T3 Sixty's latest monthly analysis of the residential real estate brokerage industry includes articles on @properties national franchise play, how to recruit and hiring secrets. Take a deep dive below.
Released October 21, 2020

Recruiting funnel best practices and technology solutions

by: Dean Cottrill, Travis Saxton

The secret to hiring outstanding talent

by: Kelly White

Chicago-based @properties announces national franchise play

by: Paul Hagey

What We're Reading

In addition to the articles, here are a few items we are reading from across the internet.

Keller Williams forms holding company KWx

This corporate organization changes little in the day-to-day operation. Josh Team and William Soteroff, respectively, remain president of Keller Williams Realty, Inc. (USA operations) and Keller Williams Worldwide, KW’s international division. Liebert, however, is a game-changer. He brings more than 30 years of experience leading customer-driven transformations and developing strategic, operational and process excellence within retail (AutoNation, 24 Hour Fitness, The Home Depot, Circuit City), financial services (USAA), and industrial (General Electric) organizations and is the first executive of this caliber to join KW. A public offering in the coming years now looks like a very viable probability.

  • Keller Williams Realty
Compass acquires title startup Modus

Ancillary business gives traditional brokerages access to valuable revenue streams that tie into their core real estate transaction models. Compass, like many other newer brokerage companies, says it is building an end-to-end real estate platform, which Modus will play a part in.

  • The Real Deal
Judge denies NAR’s motion to dismiss class-action commission antitrust case

This lawsuit and those related to it loom as potentially large change-agents in the industry. As chronicled in the 2020 Swanepoel Trends Report chapter on the subject, the lawsuits could change how buyer’s agents are compensated. However, any direction or certainty is still years away.

  • Inman
Spencer Rascoff and Austin Allison launch startup to help homeowners buy second homes

This addition to the real estate startup space from startup vets reveals just how much white space remains in the industry for innovation.

  • The Real Deal
Howard Hanna acquires BHGRE Rand Realty

As the industry continues to mature, the big get bigger. This years’ long trend in the making continues with this acquisition. Look for others in 2020 and 2021.

  • Howard Hanna
Home sales contracts hit record fueled by low mortgage rates

Real estate has roared into the third quarter with no signs of slowing down. The Federal Reserve has pushed mortgage rates to all-time lows, below 3.0 percent on 30-year fixed-rate mortgages. This appears to have buoyed the real estate market. Rates will likely not go lower, so maybe it’s enough to hold the market while the rest of the economy recovers.

  • Bloomberg
Joe Rand named executive director of Broker Public Portal

The Broker Public Portal and its official website Homesnap have made some strides in recent years to become a popular consumer real estate destination but has struggled to gain the prominence it hoped. The popular, smart Rand gives the initiative a shot in the arm.

  • Broker Public Portal
Zillow announces in-house agents and brokerage for Zillow Offers

The iBuying business model continues to evolve, and one of the nation’s largest, most powerful brokerage companies jumps into brokerage in an effort to make it profitable. Expect new marketing and advertising to give this momentum an added boost.

  • The Real Deal
Opendoor goes public through reverse merger

This version of IPO, termed “IPO 2.0” by some, represents an increasingly popular way for growing companies to go public without the scrutiny that comes with a months-long road show in a traditional IPO. With six-year-old Opendoor’s jump to public trading on the NASDAQ stock exchange, real estate has yet another public company.

  • TechCrunch