2026 Swanepoel Trends Report

Trusted by leaders for more than 20 years to navigate change and drive growth

The Industry’s Most Trusted Strategic Guide

For 21 years, the Swanepoel Trends Report has set the standard for real estate intelligence. Published annually by T3 Sixty, it delivers the foresight leaders need to stay sharp, make smarter decisions and get ahead of disruption. Every edition anticipates the trends and shifts set to redefine residential real estate — technology, policy, new models, economic forces and more. The guidance is forward-looking, actionable and built to help you make smarter decisions today.

Inside the 2026 Report

This year’s edition reveals how power, technology and consumer control are shifting — and what that means for you. Highlights include:

2026 STR Trend 1 Featured Image

The Rise and Risk of Real Estate’s Comprehensive Marketplace


Exclusive listings and private networks are testing the cooperative MLS system that has long defined U.S. real estate.

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The Integrated Real Estate Experience Leaps Forward


Rocket’s acquisition of Redfin marks the first merger of a major lender, brokerage and portal — accelerating the race toward an end-to-end digital transaction.

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The Rise of the
National Brokerage Platform


Cloud-based brokerages like Real, eXp and LPT are rewriting the rules of scale and compensation.

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Profile of an
Industry in Flux


Post-settlement realities and the rise of agentic AI — AI that can act, not just advise — are reshaping agent economics and the operating environment for industry professionals.

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Brokerage Consolidation
Redefining Competition


As Compass, Anywhere and others expand, market power is concentrating in fewer, more diversified enterprises.

Pricing

Every order includes the 2026 Swanepoel Trends Report (digital version now live, print in December) plus full access to T3 Sixty’s research library - T3 Trends - and RealEstateNews.com (new subscribers only).

2026 Swanepoel Trends Report + T3 Trends

Printed report + T3 Trends access for one year

$250
$ 200 per person
  • 2026 STR digital access (now live)
  • 2026 STR print edition (mailed in December)
  • Digital access to T3 Sixty's full intelligence and research library
  • Includes one-year subscription to Real Estate News (new subscribers only)

Group Savings

Every order includes the 2026 Swanepoel Trends Report (digital version now live, print in December) plus full access to T3 Sixty’s research library - T3 Trends - and RealEstateNews.com (new subscribers only).

Small
Groups

Designed for groups of 2-24
$ 170 per person
  • Save $80 each

Medium
Groups

Designed for groups of 25-49
$ 140 per person
  • Save $110 each

Large
Groups

Designed for groups of 50+
$ 120 per person
  • Save $130 each

Order early to lock in savings and ensure delivery of the first print run.