2011 Swanepoel Trends Report

Published in 2010
166 Pages
This publication doesn’t have a foreword.
Stefan Swanepoel

When it comes to predicting the future, only one thing is certain: “You will be wrong!” And the more detail you provide, the less reliable the forecast will be.

However, what is true is that often, future events unfold according to a trendline. Almost like a chess game that follows a strategy or plan. Of course there are always options and surprises, but the better you are at chess the more moves you can “see” ahead and the better you will be at preparing for your options.

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