2010 Swanepoel Trends Report

Published in 2009
168 Pages
This publication doesn’t have a foreword.
Stefan Swanepoel

Although change is an ongoing event — the only constant remaining in life — it doesn’t come all at once. Fundamental structural change to a belief system, a political system, a philosophy, a very way of doing business or an industry comes in small, incremental steps that are often too small to notice. But over time those steps pile up and collide with specific events that have a disparate power to cause seismic change and the result is re-engineering on a large scale.

And at this very moment there are many different events indicating that we, as an industry, have found ourselves very close to that nexus.

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