2009 Swanepoel Trends Report

Published in 2008
173 Pages
This publication doesn’t have a foreword.
Stefan Swanepoel

For the last decade I have been feeling that we, the industry, have not and are not moving fast enough to make the changes necessary to create a better future for the real estate professional. There are of course numerous reasons. Firstly, our human nature is to resist change. Secondly, we were so busy with the business of making money, especially from 2000 to 2006 that there wasn’t time. And thirdly, the motivation to retool was not strong enough.

However, the last two years brought us all back to mother earth and as many businesses failed, for which I am deeply saddened, I have to acknowledge that it’s the much needed stimulant that the industry needs to overcome these three aforesaid hurdles that are standing directly in the way of progress.

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