2008 Swanepoel Trends Report

Published in 2007
183 Pages
This publication doesn’t have a foreword.
Stefan Swanepoel

It seems that every decade or so a year comes by that really defines a period in our industry – a year when certain events really took shape, the bottom fell out, innovation became mainstream, paradigms that had ruled for decades started eroding … yes, a year in which the path’s direction was forever changed.

Only history, maybe 10 or 20 years from now, will or will not view 2007 as such a year. However, as we stand here in its last few weeks it looks as if 2007 is destined to be a landmark year.

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