The 2024 Swanepoel Trends Report, the annual analysis of the biggest trends shaping the residential real estate brokerage industry, is now available for pre-purchase!
Purchasers receive pricing benefits for pre-purchasing and for buying subscriptions in bulk. The 2024 report will be released digitally on November 2, 2023, and the printed, 220-page book starts shipping December 5, 2023.
Some of the trends covered in this year’s report include:
- Update on the industry compensation structure: perhaps the most important industry development in this decade. Content includes how MLSs, brokerages and agents are adapting and some of the emerging models that best adapt to the potential changes.
- Agent archetypes: Every agent has natural proclivities and approaches to their business. This chapter describes the four primary archetypes agents have, and how brokerages and teams can best support each with services and coaching.
- Unlocking brokerage strategy: The report provides a straightforward model brokerages and teams can apply to heighten their strategic differentiation.
Bonus: Purchases this year include digital access to all previous trends reports.
Learn more in the video below. Pre-purchase your report here!