IBuying and its close relative iFunding have captured an increasingly amount of attention, financing and market share in recent years, and bigger players are beginning to take notice. Rocket Cos., the parent of the nation’s largest mortgage lender has now jumped in the game. Rocket Homes, licensed as a brokerage in all 50 states, will provide discounted remote brokerage services with in-house salaried agents for those clients interested and refer those who are not to partner agents beginning in the fourth quarter; in addition, it offers clients discounts for using bundled affiliate services. The firm also announced it would launch an iBuyer program – using third-party partners. This might be the beginning of trend if a second mortgage player follows, and that appears likely.