About the Report

Every year the Swanepoel Trends Report covers the most significant trends, shifts, new business models and companies that are shaping the industry today. Whether you buy one copy for yourself, or multiple for your team, you will gain insights and an understanding you did not have before.
Included in each Trends Report

What to expect

Mind Blowing Information

Over 200 pages of jam-packed, meaningful and concise analysis of residential real estate brokerage. Not available anywhere else.

Research You Can Trust

No pay to play, no third party ads and no political agenda. This is as straightforward and objective as you can get.

New Topics

Entirely new research every year on the trends that shape your company, the industry and the decisions executives like you need to make.

Our Guarantee

There is no other report that provides more information, more analysis and more detail on the trends impacting residential real estate. We guarantee it or your money back.

Pre-publication order

The only way you can actually get a printed copy of the Report as no spare copies are printed. Plus special discount on orders before November 1.

Early Digital Access

Order before November 1 and get special digital version on November 6, 30 days prior to print copies shipping.


New in the 2022 Swanepoel Trends Report

Below are snippets outlining some of the top 10 trends researched for the 2022 Swanepoel Trends Report. Each trend is detailed in a 12–15 page analysis specifically for brokers, team leaders, and industry executives.

Understanding Private Equity

One of the significant effects private equity is enabling is the increased consolidation of players, thereby causing companies’ scale and scope to escalate. Mergers and acquisitions activity is at an all-time high, and new names such as Stone Point Capital, Vector Capital, Aquiline Capital Partners, Lovell Minnick Partners, Permira Funds, Beringer Capital, and Riomar Capital are entering the industry. Private equity firms are finishing up their most active 40 years and still have lots of “dry powder” – an estimated $3 trillion, so expect big, bold, brash moves to come from this sector of the market.

Understanding the Technology Consolidation Wave

Like the rest of the residential real estate industry, real estate brokerage technology is also growing from a cottage industry to a fast-moving, sophisticated marketplace dominated by a handful of players. This growth creates an uncomfortable dynamic between brokers, teams, and agents when key tech products and companies are constantly changing hands. This chapter analyzes the types of acquisitions occurring, reviews the major acquisitions, and explains how this may influence organizations thinking about using or owning technology.

The Great Reshuffling

A higher outflow of residents from a few large, high-cost urban areas could further reduce affordability for homeowners, renters, and future buyers across many destination communities. Already a concern for many, housing affordability could be stretched even further if the Great Reshuffling truly marks a sustained change in where Americans live and work. This trend analyzes these changes, how they influence today’s housing market, and what players should think about.

Acceleration Gets Faster

Underway for nearly a decade, Covid-19 accelerated the previous business innovation stage that started in 2011 and ended in 2020. Now, emerging from the pandemic, the real estate brokerage industry is noticeably different. Recently minted business models have solidified their position at the top of the brokerage company chart. Companies are going public around the clock, and the market values of the industry’s largest companies have increased dramatically. Now is the time for brokerage and team leaders to determine where they fit into that competitive landscape and take aggressive steps to ensure they have staying power for the coming years.

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Report Pricing

Cover price $199.95. Pre-publication orders for single copies (quantity 1-4) $169.95 (Save $30 per report). Bulk orders 4-10 copies are $149.95 per report (Save $50 per report).

Individual Copies
$169.95per report

 For individual brokers or agents who are securing only a few copies

Team Bundles
$149.95per report

For teams or mid-sized brokerages looking to securing more copies

Frequently asked questions

The Trends Report has a retail value of $199.95.

Reserve pricing is available from September-November and provides a minimum savings of $30 per report. Additional bulk savings are available. 

Interested in more quantities than the small team bundles? Bulk savings are available on larger orders. See options below:

Reserved copies secured during September through November are shipped the first week of December. Orders placed thereafter are shipped within 24 hours.

Each order includes the shipped number of print editions of the report and one digital 12-month access to T3 Intel, linked to the email address placing the order, to access the report early in November. To update the email address, forward your receipt with a new email address to help@t3intel.com.

If, after reading the report you did not learn anything new, you can take us up on our 100% money-back guarantee.