Swanepoel Trends Report

The Industry’s Resource on the shifts and real estate trends impacting brokers, association executives, teams, and technology providers.

About the Report

Every year the Swanepoel Trends Report covers the most significant trends, shifts, new business models and companies that are shaping the industry today. Whether you buy one copy for yourself, or multiple for your team, you will gain insights and an understanding you did not have before.
Included in each Trends Report

What to expect

Mind Blowing Information

Over 200 pages of jam-packed, meaningful and concise analysis of residential real estate brokerage. Not available anywhere else.

Research You Can Trust

No pay to play, no third party ads and no political agenda. This is as straightforward and objective as you can get.

New Topics

Entirely new research every year on the trends that shape your company, the industry and the decisions executives like you need to make.

Our Guarantee

There is no other report that provides more information, more analysis and more detail on the trends impacting residential real estate. We guarantee it or your money back.

Pre-publication order

The only way you can actually get a printed copy of the Report as no spare copies are printed. Plus special discount on orders before November 1.

Early Digital Access

Order before November 1 and get special digital version by November 15, weeks prior to print copies shipping.

Topics

New in the 2022 Swanepoel Trends Report

Below are snippets outlining some of the top 10 trends researched for the 2022 Swanepoel Trends Report. Each trend is detailed in a 12–15 page analysis specifically for brokers, team leaders, and industry executives.

Trend 09 - 
The Impact of New Construction
A years-long relatively low level of new home construction has significantly contributed to the industry’s years-long inventory shortage. This imbalance significantly contributes to a shortage of homes for sale, which greatly impacts real estate activity and has been a major factor in the sustained upward surge in prices. This chapter dives into the homebuilding industry, how it operates and its role in the current housing inventory shortage.
Trend 08 - 
The Residential Real Estate Media Landscape
As the residential real estate brokerage industry matures from the high-flying tech startup era that encompassed the last decade, media coverage has broadened as new players have emerged to cover it, and, increasingly, the verticals that surround it, such as mortgage, homebuilding and renting. These media companies track the industry’s big changes and dynamic evolution in real time and serve as the leading distribution, advertising channels and conversation hubs for the industry. This chapter catalogs the landscape and dives into the largest media companies in the space.
Trend 07 - 
Branch Manager Magic and How to Find It
As brokerages get bigger and more sophisticated, the branch manager role is becoming even more vital than ever, and great branch managers are difficult to find and harder to keep. Branch managers are responsible for many key responsibilities including recruiting, retention and overall sales growth. This chapter provides a deep dive into their role, how to find talented branch managers, which remain key to navigating growth and maximizing profits.
Trend 06 - 
The Technology Consolidation Wave
Technology acquisitions are occurring at a frenzied pace in the residential real estate brokerage industry. It has become difficult to keep track of who owns whom and which big companies have new owners. In some cases, large brokerage companies have acquired tech firms; in others, private equity has purchased well-known products. Regardless, the significant technology acquisition spree is reshaping the industry. This chapter outlines the trend and its implications.
Trend 05 - 
CoStar Group: Inside Residential Real Estate’s New Heavyweight
The residential real estate brokerage industry gained a significant new player when CoStar Group (Nasdaq: CSGP), the dominant commercial and multifamily real estate marketing and portal operator, acquired Homesnap and Homes.com. The aggressive, well-operated giant has plans, and the resources and experience, to create a residential real estate sales marketplace that rivals Zillow and realtor.com. This chapter analyzes the company’s key components, how it operates and its dive into the residential real estate industry.
Trend 04 - 
Real Estate and the Great Reshuffling
The pandemic affected many areas of work and social life as more people took advantage of remote work arrangements and in general spent more time at home. Early evidence indicates where people are choosing to live and the amenities that they desire in a home have changed, especially as working from home becomes more mainstream. This chapter explores these changes, referred to by many as the Great Reshuffling, and how they are influencing today’s housing market.
Trend 03 - 
The Real Estate Financing Revolution
The innovative real estate transaction financing iBuying introduced has expanded into a financing revolution, with many companies rapidly and independently converging on a similar goal of a streamlined, all-encompassing digital transaction and full-spectrum home services model. This chapter provides a big-picture view of the developments, where they appear headed and more details on this dynamic, rapidly evolving trend we’re calling AltFin, short for alternative financing.
Trend 02 - 
Private Equity’s Real Estate Rising
Private equity has played a significant role in the recent explosion of acquisitions and development in the residential real estate brokerage industry. These sophisticated investors, like those from Wall Street and venture capital, are placing big bets and reshaping the industry in real time. This chapter explores the world of private equity and its growing influence in residential real estate.
Trend 01 - 
The Accelerating Transformation
By forcing the adoption of new technology and habits, Covid-19 accelerated the real estate industry’s evolution, catapulting it into a new era. The shift toward a new stage fits a the innovation framework T3 Sixty developed to analyze and describe the industry’s long-term evolution and development. This chapter analyzes the shift and outlines what to expect in Stage 10, which began in the last year.
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Report Pricing

Cover price $199.95. Pre-publication orders for single copies (quantity 1-4) $169.95 (Save $30 per report). Bulk orders 4-10 copies are $149.95 per report (Save $50 per report).

Individual Copies
$199.95per report

 For individual brokers or agents who are securing only a few copies

Team Bundles
$179.95per report

For teams or mid-sized brokerages looking to securing more copies

Frequently asked questions

The Trends Report has a retail value of $199.95.

Reserve pricing is available from September 1st-December 6th and provides a minimum savings of $30 per report. Additional bulk savings are available. 

Interested in more quantities than the small team bundles? Bulk savings are available on larger orders. See options below:

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Preorders/reserved copies secured during September through November are shipped the first week of December. 

If, after reading the report you did not learn anything new, you can take us up on our 100% money-back guarantee.