Zillow launches ‘Live Offers’ in 20 markets

On the heels of a standout fourth quarter 2020 earnings release, in which it reported a net income of $46 million on $789 million in revenue, Zillow Group announced that it is turning the Zestimate into a live offer in 20 of the markets where it operates its iBuying service Zillow Offers. The live offer is contingent on Zillow reviewing more details about the house and inspecting it, but the move brings real estate one step closer to pricing transparency in these markets. In theory, these “live offers,” would create price floors for these homes, and listing agents looking to earn sellers’ business, would have to say they could feasibly list and sell the home for at least as much as the offer.