Zillow Group + Opendoor ink partnership

In August, Zillow Group and Opendoor inked a deal in which Opendoor will advertise its iBuying service to sellers on Zillow websites. Zillow will show a comparison of potential earnings from an Opendoor sale and from a traditional open market sale; Zillow will earn a referral fee from Opendoor for the sellers it connects to Opendoor. This represents a remarkable partnership from the former fierce competitors in the iBuying space. This move tracks with Zillow’s deeper push to serve as a homebuying and selling marketplace without participating directly through iBuying transactions.