Ribbon Raises $150 Million to Expand Digital Homebuying Platform Nationally

Ribbon, an alternative real estate transaction startup that helps homebuyers make all-cash offers on homes, raised $150 million in a Series C financing round. The company, which also partners with agents to help support their buyers’ transactions with all-cash offers, announced plans to expand to half the U.S. by 2023. Real estate is seeing real estate transactions evolve in real time with startups like Ribbon providing new financing options to homebuyers and agents. Read more about the model in the upcoming 2022 Swanepoel Trends Report.