Perch rebrands as ‘Orchard’

Orchard CEO Court Cunningham provides insight on the way some disruptors are viewing the real opportunity in the residential real estate brokerage industry: the $130 billion ancillary business of title, mortgage, and brokerage. Orchard’s model tweak represents the evolution of the model T3 Sixty chronicled in the 2020 Swanepoel Trends Report.