HomeSmart introduces revenue-sharing

HomeSmart, the nation’s 10th largest brokerage and 12th largest franchise brand both by 2020 sales volume, has introduced a revenue-sharing option for its agents. Agents can choose to switch from the company’s existing compensation structure in which agents pay flat fees and keep all of their commissions to one in which they split commissions 80/20 with the company but then gain access to the company’s new revenue-sharing program based on them earning a share of revenue the agents they recruit to the company produce. With this program, dubbed HomeSmart Plus, HomeSmart looks to leverage a strategy eXp Realty used to fuel its spectacular growth in recent years. This move provides an example of how the industry is evolving as newer companies introduce popular features.