Bright MLS launches new product to support teams

Bright MLS, the nation’s second largest MLS with over 94,000 subscribers, announced a new product, Teams by Bright, that helps real estate teams build brand recognition and visibility on listings and better track production. The MLS says a premium version of the product is coming in early 2022 that will help team leaders better manage goals and productivity tracking. Real estate teams are an undeniable force within the industry. Vast opportunities remain for technology and models to support them, and this move by Bright, represents a forward-looking approach by an MLS to meet subscriber needs. As MLSs look to maintain relevancy, this is a great example by Bright of an innovative way to do so.