July 2023

In the realm of marketing, two crucial strategies that brokerages invest in are branding and lead generation. While both are considered integral in driving success for a real estate firm, they serve distinct purposes and require different approaches. Brokerages must understand the differences between branding and lead generation marketing expenses to allocate resources effectively. This […]
In real estate, the big are getting bigger. This is a trend apparent to many, and an analysis of 2023 Mega 1000 data provides some additional data behind it, including how the nation’s 10 largest brokerages have performed relative to the larger field. The total 2022 sales volume of the U.S.’s 1,000 largest brokerage firms […]
On July 11, T3 Sixty penned a letter to the industry regarding the intense legal and regulatory scrutiny of its current compensation structure. Regardless of whether a settlement occurs or a regulator steps in, the company identified some clear steps NAR, brokerages and agents should take to better serve consumers and reduce their risk. Read […]
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